strength in emerging market like China. For example, Nokia priced its lowest-end phone at just $45, however customers do not even recognize it as a low-price mobile phone manufacturer. Instead, most customers view it as a firm which produces advanced phones.
Nokia also tries to keep a good brand image in developed country so that it sells high price, high-end product in that market. Its strongh
Human Rights, and Protect Out Planet. Through this campaign, The Body Shop is the leading natural beauty product on the market.
Strengths
Stores on a large scale all over the world
Leading company in natural beauty products market
Eco-friendly image
Charisma of Anita Roddick
High level of brand awareness
Weaknesses
Because of Against Anima
human nature
-REBT 치료는 그들을 방해하고 있는 생각을 보여줌으로써 활동적이고 지속적인 긍정적
변화를 추구한다
Secular Humanism
-세속적 인본주의란 상대주의적, 회의적이며, 독단적이지 않고, 과학적 방법의 효과적인
측면으로 인간의 선택권과 목적성을 강조하는 것이다
-secular humanist들은 인간
Human Resource 측면
B. R&D 측면
C. 마케팅적 측면
D .재무적 측면
E. Cross-Functional Relationship 측면
F. 구조적 측면
4. WHESEN의 SWOT 분석
1) Strength 분석
① Leader의 조기 문제 인식 능력
② 시장 조사 능력
③ 기업 문화
④ 모회사의 기술력
2) Weakness 분석
①
Human Rights Awards)가 일반과 시민단체, 미디어에 소개
2000년과 2001년 커뮤니티 트레이드 프로그램을 통해 5백만 파운드에 달하는 천연 원료와 액세서리 제품 구매
2001 – 더 바디샵 남아프리카로 진출
Greenpeace International(국제 그린피스)과 협력하여 ‘Choose Positive Energy(재생가능한 에너지 선택)’ 캠페
luxurious as to name after designers. This tells us that IKEA has used segmentation strategy to approach to various levels of customers.
Chart 3 The Number of Visits to All IKEA Stores Worldwide
Lifestyle service is another strength that IKEA has. Lifestyle service means that IKEA not only sells its DIY products but also sells its unique lifestyle. Once again, this means, anybody that
strength of KT is their huge market share. The market share of KT in cable market is about 90.3% in 2009. Comparing with the biggest competitor; LG for about 5.7%, KT has 18times more market share. This huge market share enables KT to have lots of revenue.
Using the market leader’s position, they could suggest new service much easily. As they have enormous customers, they could save money to a
strengthen its departments. These efforts will allow the University to advance positively and advance another step forward. The determination for change of Hanyang University and its actions will enable it to take advantage of the current 'talented person wanting, practical departments preference' the market wants. Thus, it will grant opportunity for the university to gain better position in the
◆ 자기경영 Learning 프로그램
맞춤형 연수 프로그램
2006년 도입
직무 별 전문 분야에 대한 개인의 자기계발 욕구 충족 및 국제 금융시장의
이해와 글로벌 마인드 고양을 위해 마련
- 전 직원 대상 연간 40명 선발, 연수 비 전액 지원
- 미국 금융 연수원, 메릴린치, 싱가폴UBS, 영국, 이탈리아 등의